Wednesday, October 14, 2009

Apple vs. PC

Below is the classic 1984 Apple Computer commercial and a current Mac commercial. Watch them and answer the questions below.







  1. What is the common theme?
  2. How is the "IBM/Windows" based PC portrayed?
  3. According to the commercials, what type of person would buy an Apple? Who would buy a PC?
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3 comments:

  1. brianOctober 15, 2009 at 11:45 AM

    1.that the Mac is the better computer

    2.like it is a bad computer and that is's boring.

    3.some one that like's to do artistic thing that the PC would be by some one that works in a offace.

    ReplyDelete
  2. squirrel947October 15, 2009 at 6:16 PM

    Brain posted FIRST!!? Right on!
    1. The common theme of these commercials is the trend-setting good looks and cool attitude of macs. In the 1984 commercial, the woman is breaking all the IBMers free of their corporate monotony and bringing individuality and pizzazz to the world. In the second one, the mac representative is cool, smooth, and has the better looks (and better women).
    2. A suit and tie kind of computer. Boring, plain, soul-less, and business oriented.
    3. According to the commercial, Apple people are fun loving trendsetters, individuals, and people who don't enjoy the life of the plain clothed. PC people are the opposite: business oriented middle aged guys who don't want to move against the grain.

    ReplyDelete
  3. Billy MitchellOctober 27, 2009 at 10:23 AM

    1. One is better than the other.

    2. rather stereotypical

    3. free people, then people without dreams.

    ReplyDelete

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